PRIVACY POLICY

When you visit the Site, we automatically collect certain
information about your device, including information
about your web browser, IP address, time zone, and
some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect
information about the individual web pages or
products that you view, what websites or search
terms referred you to the Site, and information about
how you interact with the Site. We refer to this
automatically-collected information as “Device Information”. 

We collect Device Information using the following
technologies: - “Cookies” are data files that are
placed on your device or computer and often include
an anonymous unique identifier. For more information
about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site,
and collect data including your IP address, browser
type, Internet service provider, referring/exit pages,
and date/time stamps. - “Web beacons”, “tags”, and
“pixels” are electronic files used to record information
about how you browse the Site. 
- [[INSERT DESCRIPTIONS OF OTHER TYPES
OF TRACKING TECHNOLOGIES USED]] 

Additionally when you make a purchase or attempt
to make a purchase through the Site, we collect
certain information from you, including your name,
billing address, shipping address, payment
information (including credit card numbers
[[INSERT ANY OTHER PAYMENT TYPES ACCEPTED]]),
email address, and phone number. We refer to this
information as “Order Information”. 

[[INSERT ANY OTHER INFORMATION YOU COLLECT:
OFFLINE DATA, PURCHASED MARKETING DATA/LISTS]] 

When we talk about “Personal Information” in this
Privacy Policy, we are talking both about Device
Information and Order Information. 



How do we use your personal information? 


We use the Order Information that we collect
generally to fulfill any orders placed through the
Site (including processing your payment information,
arranging for shipping, and providing you with
invoices and/or order confirmations). Additionally,
we use this Order Information to: - Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared
with us, provide you with information or advertising
relating to our products or services. 
- [[INSERT OTHER USES OF ORDER INFORMATION]] 

We use the Device Information that we collect to
help us screen for potential risk and fraud (in particular,
your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics
about how our customers browse and interact with
the Site, and to assess the success of our marketing
and advertising campaigns). 

[[INSERT OTHER USES OF DEVICE INFORMATION,
INCLUDING: ADVERTISING/RETARGETING]] 



Sharing you personal Information 


We share your Personal Information with third
parties to help us use your Personal Information,
as described above. For example, we use Shopify
to power our online store--you can read more
about how Shopify uses your Personal Information
here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand
how our customers use the Site -- you can read
more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information
to comply with applicable laws and regulations, to respond
to a subpoena, search warrant or other lawful request for i
nformation we receive, or to otherwise protect our rights. 



Behavioural advertising 


As described above, we use your Personal Information
to provide you with targeted advertisements or marketing
communications we believe may be of interest to you.
For more information about how targeted advertising works,
you can visit the Network Advertising Initiative’s (“NAI”)
educational page at http://www.networkadvertising.org/
understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the l
inks below: - Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 
- [[INCLUDE OPT-OUT LINKS FROM WHICHEVER
SERVICES BEING USED]] 

Additionally, you can opt out of some of these services
by visiting the Digital Advertising Alliance’s opt-out
portal at: http://optout.aboutads.info/. 



Do not track 


Please note that we do not alter our Site’s data
collection and use practices when we see a
Do Not Track signal from your browser. 



Your rights 


If you are a European resident, you have the right to
access personal information we hold about you and to
ask that your personal information be corrected, updated,
or deleted. If you would like to exercise this right, please
contact us through the contact information below. 

Additionally, if you are a European resident we note that
we are processing your information in order to fulfill
contracts we might have with you (for example if you
make an order through the Site), or otherwise to pursue
our legitimate business interests listed above. Additionally,
please note that your information will be transferred
outside of Europe, including to Canada and the United States. 



Data retention 


When you place an order through the Site, we will maintain
your Order Information for our records unless and until
you ask us to delete this information. 



Changes 


We may update this privacy policy from time to time
in order to reflect, for example, changes to our practices
or for other operational, legal or regulatory reasons. 

[[INSERT IF AGE RESTRICTION IS REQUIRED]] 


Minors 


The Site is not intended for individuals under the age of [[INSERT AGE]] .